Key Resources and Competitive Focus of the Global
Release date: [2016/11/28]   Read total [526] times

First, science and technology and brand is the contemporary global textile economy with two times the performance of the important resources and competitive focus.


1, science and technology as the textile and garment industry's primary productive forces, not only to achieve the decisive factor in industrial creativity, but also the era of industrial production and exchange of the evolution of the most fundamental impetus. The new scientific and technological revolution of the contemporary rapid deepening and expansion of the global textile economy to show new vitality:


- the extensive penetration of new technologies, the fiber industry's creativity to an unprecedented increase, while bringing the quality of human clothing consumption and lifestyle changes profoundly, and people on the consumer goods of the material quality and aesthetic requirements of the spirit of the ever-expanding New growth in the fiber industry;


- Advocating scientific and technological innovation has become a must to seek a higher quality of life but also to achieve sustainable development and achieve harmony between man and nature, the inevitable choice and common values;


- The level of development of science and technology determines the form and the basic appearance of artistic production, and thus play a fundamental role in the creation of the spiritual value of the textile brand. Scientific and technological innovation not only greatly improve the material productivity, but also greatly improve the artistic creativity. Such as broadening the horizon of artistic labor, expanding the content of artistic expression, creating efficient artwork materials, improving the skills and efficiency of art work, and so on.


- The knowledge economy and the global environment, on the one hand, make countries more interdependent in fields such as markets and resources, and on the other hand, the role of science and technology in transnationally allocating resources has become increasingly prominent;


- The competitive focus of the global textile economy From the products mainly rely on comparative advantage of labor competition is gradually shift to rely mainly on scientific and technological innovation and technological innovation-based brand creativity competition, science and technology and brand has become a country of transnational allocation Resource advantage position or the key to rapidly enhance the advantages of late-breaking.


2, the brand is the textile industry chain has a comprehensive reflection of the social value. As the superstructure of the global textile economy, its value in the modern mode of production and the way of exchange and interpersonal relations make it a very important resource for the active social wealth and textile industry.


- In a market economy, brand equity is first measured and evaluated from the perspective of consumer relations, which is reflected in the consumer's perception of the brand and the strength and capacity of continuous connection between the consumer and the brand; The premium of a product or service product, the pricing power or the willingness to repeat the purchase by the consumer;


- In the process of socialized production, the brand value is the systematic expression of the value chain which adapts to the industrial chain. In view of the unity of the material use value and the spiritual aesthetic value of textile and apparel products, The value chain is governed by the universal laws of production and by the special modes of scientific and artistic production. Life is colorful, the brand must be diversified, with the Chinese saying is "a hundred flowers blossom, a hundred schools of thought contend."


- Brand as a social wealth, it is the production process, distribution and exchange process, the consumption process and the material life and spiritual life of the interaction of the social process of the product. In a global environment, this social process must be transnational, trans-regional, cross-ethnic, cross-cultural practices. As a social wealth is bound to be diversified, not the brand dominates the world, but the era calls for the brand.


Second, the international cooperation is the globalization of textile and economic development under the conditions of science and technology and the inherent requirements of the brand.


- In the human into the information technology, knowledge economy era, and international cooperation echoes the philosophy and cultural ideas from the mechanistic division of the dominant steering system view generation theory dominated, and now any country development opportunities are only in the world Economic and social aspects of interdependence in the search for, win-win cooperation in the ecosystem to develop themselves and grasp their own destiny;


- international division of labor from the division of labor between industries to an industry, a product division of labor, and even some R & D part of the division of labor, such vertical or horizontal division of labor to promote the integration of creativity;


- In cross-border production, the combination of resources, including capital, technology, human resources, energy, public environmental facilities and multi-ethnic traditional or modern cultural elements of the world, determines international cooperation throughout the industry. Process;


- Brand international cooperation will appear two trends, namely, international brand localization and local brand internationalization. These two trends are the inevitable result of brand competition, but also the driving force of brand international cooperation.


- In the context of economic globalization, brand competition is a multinational team competition, the brand more competitive, international elements of cooperation, science and technology and cultural and creative cooperation will be more in-depth.


Third, China's textile industry in the new situation, the strategic choice is to implement the scientific concept of development, technology and brand as the focus, change the mode of growth and expand international cooperation.


1, into the new century, China's textile industry to maintain steady and rapid development, while the industrial structure has improved significantly.


- China's sustained and rapid economic development is China's textile industry, the most important driving force for development.


2006 is the first year of China's 11th Five-Year Plan, with a GDP growth of 10.7%. In terms of comparable prices, total retail sales of consumer goods increased by 13.7%, while that of garments increased by 19.2%. China's per capita consumption 14 kg. In 2006, the number of enterprises above designated size increased by 3.95%, the net value of fixed assets increased by 12.53%, the sales value increased by 21.6% and the total profit increased by 27.96%. The proportion of domestic sales in the gross domestic product (GDP) increased from 68% in 2000 to 73% in 2006.


- After joining the WTO, extensive international cooperation has formed a favorable external environment for the development of China's textile industry.


In 2006, China's textile and garment exports reached US $ 147 billion (including the 94th quilt, etc.), up by 25% over the same period of last year. The export price increased by 10.14%, according to comparable prices, exports increased by 14% in 2006.


In 2001-2005, foreign investment attracted US $ 53.3 billion. In the total amount of China's textile and garment exports, foreign investment and Hong Kong, Macao and Taiwan share of investment enterprises accounted for 1/3, while China's textile industry imports of cotton, chemical monomer, textile machinery, dyeing and other materials, respectively, in 2000 increased by 413% 179%, 98%, 160%. China's commitment to join the WTO, a large number of international brands settled in China, led to the growth of Chinese brands, the rapid development of Chinese brands to promote the textile industry, the growth mode of change. Some Chinese brands have begun to go out of the country, such as wishful, Bosideng, exceptions, Lutai, Giffen and so on.


- Since the new century, the technological progress of China's textile industry has accelerated noticeably. In 2001-2006, the import of advanced textile equipment reached more than 20 billion US dollars. The main products reached the international advanced level at the end of last century. Many international brand- Machine enterprises in China to invest and build factories, a large number of equipment with independent intellectual property rights of technology, fiber technology, new products are widely used in industry.


- The development of China's textile and apparel brand is thriving. It has attracted the attention and support of the whole society. It is reflected in the fields of enterprises, markets, talents, education and social life. There is a vivid situation in which international brands and local brands promote each other.


- China's market-oriented reform has been deepened and perfected, and the textile industry has further strengthened its vitality. Among the paid-in capital of enterprises above designated size, non-state capital has reached 92.5% in 2005, among which foreign capital has accounted for 36%; in 2006, fixed assets investment , Self-financing accounted for 74.48%, domestic bank loans accounted for 10.04%, the use of foreign investment accounted for 10.95%. The domestic capital market is increasingly perfect, the two major textile raw cotton, PTA have entered the Chinese futures market.


2, China's textile industry in the next period of development approach and the main objective is to fully implement the scientific concept of development, change the mode of economic growth, building an innovative, resource-saving and environment-friendly industries, efforts to improve science and technology and brand textile industry economy Growth contribution rate.


- Vigorously promote China's textile industry in the "Eleventh Five-Year Plan" period of the implementation of science and technology development program, and vigorously readjust the investment structure, continue to expand the proportion of advanced equipment and advanced technology, substantial increase in R & D investment, and strive to enhance public innovation service system.


- Vigorously promote the construction of independent brands, the prosperity of brand culture, improve their own brands in the domestic and international market competitiveness; strengthen international brand exchanges and cooperation.


- Vigorously promote the textile industry, energy saving, energy saving, emission reduction and environmental protection work, the full completion of the "Eleventh Five-Year Plan" to determine the binding targets;


- Strengthen industry self-discipline, building a harmonious industry and a harmonious environment:


(1) to strengthen the quality of service system;


(2) to strengthen the protection of intellectual property rights, foster innovation culture;


(3) Implement social responsibility and promote the social responsibility management system (CSC9000T) of Chinese textile enterprises in the whole industry.


- Adhere to the principle of win-win cooperation, extensive bilateral and multilateral science and technology, brand and trade, investment, exhibition, talent, information and other aspects of cooperation to jointly safeguard the new global textile economy order.


Dear guests, friends, technology and brand has become the focus of global textile industry cooperation, we believe that the development of this cooperation will bring a win-win situation for the textile industry.

      Source: China Textile Network

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