Textile machinery parts industry can be said to mature domestic market mechanism is one of the earliest traditional entity industry, but also by the "Industrial Internet Revolution" the greatest impact on the industry. According to a survey conducted by the China Report Hall, over 60% of traditional textile machinery parts companies experienced a decline in product orders in the traditional offline market under the impact of Internet e-commerce and mobile Internet e-commerce. 40% of textile machinery parts Companies have begun to try to integrate with the development of mobile power providers. In this case,

The rapid development of the Internet economy led to the "industrial Internet revolution", this bottom-up economic change on the traditional development of the physical industry had an unprecedented impact, one of the most obvious trend is: traditional entities have been unable to rely on a single entity Line market access to corporate economic growth. In response to the "industrial Internet revolution" brought about by the impact of the major traditional entities are looking for a new way to ensure the effective growth of the enterprise economy. In this case,

In order to find a new way to ensure the effective growth of economic efficiency of enterprises, many textile machinery parts companies will hope in the mobile marketing, trying to mobile marketing this new marketing model, open online product sales channels for enterprises Won the increase in product sales. So, mobile marketing this efficient and accurate marketing model can bring hope for the traditional textile machinery parts business? In this case,

China 's report published in the hall, "2015-2020 China' s textile machinery parts market segments and key enterprises in - depth analysis of the report. Pointed out that the biggest advantage of mobile marketing is breaking through the traditional marketing by time and space limitations of the drawbacks, the use of "fifth-generation media" for the dissemination of information marketing model, more accurate product information pushed to the terminal target audience , So as to enterprises and consumers to build a bridge between efficient communication to help companies tap the potential customers to drive sales of enterprise products to enhance. In this case,

For the traditional textile machinery parts enterprises, although the long-term economic growth of enterprises are dependent on the traditional line of the market, but the "industrial Internet revolution," the arrival of this rapid change in the situation, the Internet e-commerce, mobile power providers have Become the traditional textile machinery parts enterprises new economic growth point. Therefore, the positive development of mobile marketing is not only the traditional textile machinery parts enterprises to enhance economic efficiency of the effective way, it is the future development of enterprises break through the road. In this case,

However, China reported the hall of textile machinery parts official pointed out that both models or information content, mobile marketing is different from the traditional marketing model, the traditional textile machinery parts enterprises in the process of conducting mobile marketing, to grasp the target audience information Demand, analysis of the target audience of the group characteristics, targeted to the target audience to push business and product information, to be able to achieve better marketing effect.