Sponsored by the China National Textile Industry Association, China International Trade Promotion Committee Textile Industry Branch, Haining Municipal People's Government, Xu Village People's Government, Haining China Home Textiles Fair Organizing Committee, Haining City Home Textiles Industry Association, Haining China Textile City Co., Ltd. Company co-organized 2017 Haining home textiles (autumn and winter) Expo and "Haining Home Cup" China International Home Textiles Creative Design Competition recently held in Zhejiang Haining Xu village.

The home exhibition area of ​​500,000 square meters, a total of more than 3611 exhibitors brand, a wealth of product selection, the former shop after the factory exhibitors model, greatly to meet the purchase needs of buyers.

From "a piece of cloth" to "a home", has become the Haining home to boost the market economy of the new concept, and actively promote the furniture industry, soft equipment industry, real estate industry and other related industries and win-win cooperation, and is committed to Gradually from the professional development of the fabric into a professional home display platform.

"After 20 sessions of the exhibition baptism, Haining home fair has been small to large, from government action to the operation of the market change, become the textile industry in the influential local exhibition for the development of China's textile industry and to promote the local economic take-off to make "China Textile Industry Association, vice president of China National Textile Industry Association, said Yang Zhaoxia, we hope that through the home of the normal platform, with the industry counterparts to strengthen exchanges and cooperation to attract more high-end brands , Creative design, talent and fashion trends together Haining, Haining textile industry to further boost the new advantages of innovation and development. To the Expo as the media, sharing development opportunities, co-cast regional brand innovation and development, national brand cultivation and growth, the world's outstanding brand competing to gather the new engine.

According to reports, from the 1975 "from the surface" to the rise of 1993, "decorative cloth" to the 2002 product breakdown under the "curtain cloth", "sand release", "wall cloth", "window gauze" And other textile fabrics, Haining Xu village home textile industry development has gone through 43 years, and now the textile industry has become the traditional pillar industries of Haining.

Reporters in the current home interview found that cross-border integration has become a major highlight of Xu village textile industry. And the well-known domestic institutions, designers associations, furniture, the depth of cooperation, not only for the village to create a cross-border platform advantage, and the achievements of the village of Xu village home textiles in the field of design strength. In addition, the organic combination of online lines under the line, but also one of the characteristics of Xu village textile industry. At present, Xu village has distributed in nearly ten thousand people across the country marketing team, Xu village home textiles using the traditional line marketing channels, and actively layout of home textile business, and has come out of a new line of online and offline, Industry supply side reform and the development of new retail model to provide a valuable experience.

Haining City Home Textiles Industry Association, Xu Village Chamber of Commerce President Cao Beijiang that the textile industry is the traditional pillar industry in Haining, experienced 43 years of development, Haining textile has been transition to the field of fashion, high-end upgrade to the value chain, and to Supply side of the structural reform to lead, the implementation of "science and technology" strategy, the introduction of new equipment and new technology, and continuously improve the quality of textile products; promote "design +" concept, cultural elements will be fully integrated into the textile products, fashion and personalized Leading the consumer trend; the introduction of "Internet +" elements, the upstream and downstream industry chain and online resources to integrate, successfully built a home appliance business platform to promote the textile industry from traditional industries to modern industrial clusters transformation.

Cao Guijiang said: "In recent years, Haining textile is the biggest breakthrough in the upgrading of industrial equipment. Xu village home textile products in addition to high-end industrial equipment and the quality of the dedication, there are Xu village enterprises can always by virtue of With a keen market vision, the size of the adjustment of product positioning, to produce marketable products, and constantly adapt to even lead the market consumption, Haining textile is from the 'piece of cloth' to 'a home'.