In daily life, we can never live without food and clothing line, for the first place in the clothing is of course very important. With the development of the times, we are more pursuing the personality of their own, through the different clothing perfect show self, or arrogant, or gentle. In today's era is not simply a dress, it is a language, a mood, always express their own.

As a large country with a population of 1.4 billion, the huge population base itself constitutes a huge clothing consumer market, and as people's income and the continuous pursuit of the quality of clothing quality, the Chinese market will enter the era of boutique consumption.

The status quo of garment enterprises

Garment industry has long been dependent on foreign trade processing alone to do a lot of production to profit. However, with the rising labor prices, raw material prices increase, making foreign trade processing costs continue to rise. It is getting thinner to earn profits from low-cost labor alone.

From the latest data released by the General Administration of Customs, China's textile and apparel exports in the first quarter showed a rebound in the momentum. In the 121st session of the Canton Fair site, part of the interview textile and garment exhibitors who bluntly, the first quarter of the company's export orders as a whole good, consistent with the data released by the General Administration of Customs.

However, in the face of just emerging export situation, exhibitors are not easy. At present, the global economy is still in the recovery stage, the international market demand downturn situation has not fundamentally changed. From the domestic point of view, enterprises are facing rising costs and other difficulties.

The vast majority of textile and garment export enterprises are facing the main dilemma is the order to Southeast Asia and other countries and regions, these places on the EU, Japan and other economies have a greater intensity of export tariff concessions, some companies that export orders are transferred to Southeast Asia One of the important factors of the country.

In the case of production cost advantages and price advantage weakened, textile and garment export enterprises have begun to enhance the added value of products and improve product technology content, etc., to overseas high-end market, so as to get rid of low-end market homogeneity of vicious competition. On the other hand, through the introduction of automated cost reduction, transformation and upgrading internally and externally.

Clothing industry characteristics

Features one: large scale, large output

China's large population, which makes the garment production and processing of this labor-intensive enterprises in the country with the full development and expansion of the soil, large-scale plant and a large number of cheap labor to create a large domestic garment industry large-scale production of the status quo.

Features two: the lack of economic scale of the apparel industry

The lack of economies of scale in the apparel industry is due to less initial investment and less relative independence and decentralization of fixed asset inputs and processing.

Features three: clothing operation process long

Garment operation process is long, although the garment itself is not long processing process, but a season the introduction of a style often involves spinning, weaving, printing and even new fiber production, which is popular with the short cycle of fashion generated a sharp contradiction.

Features four: cluster development

From the cluster development, China's garment industry is concentrated in the southern region and the Bohai Sea region, and the three economic circles for the radiation center outward development. Around the professional market, export advantages, leading enterprises such as the formation of a well - known products to the main regional industrial clusters.

Features five: clothing popular cycle is short

Clothing popular cycle is short, not only in the fashion season changes, but also in the fashion season this time difference, this rapid change to the garment industry has brought unlimited opportunities, but also to the business risks and not stability.

Characteristics of six: the actual meaning of clothing has been beyond the shelter and other physiological functions

The practical significance of clothing has gone beyond the physiological functions of the shelter and so on. It has extended from the aesthetic meaning to the cultural value, and extended the social value from the symbolic meaning, which makes it difficult to make the reasonable decision of the clothing price.

The penetration of the field of electricity to further expand

With the rise of the Internet electricity business, the consumer market has played a huge role in pulling. The total retail sales of garment and textile network in the first half of the year was 277 billion yuan, accounting for 25% of the total retail sales of all kinds of goods in the country. The growth rate was 39.2% over the same period of last year. The growth rate was 6.4 percentage points higher than that of the same period of 2014, which was much higher than that of the traditional channels speed.

China's total garment production in 2015 29.921 billion, an increase of 10%. 2012-2015 China's garment production showed a sustained growth trend. China's textile and garment industry is from the traditional advantages of industry to the new manufacturing services, fashion industry and strategic emerging industries transformation and upgrading. China's clothing and footwear in 2015 the overall size of the statistical caliber in 21550 billion yuan, of which the size of the line in 420 billion, online accounted for up to 19%, close to 20%, future online sales data will continue to account for expand.

With the net red economy, China's clothing online shopping penetration to further expand, 2016 clothing online shopping penetration will reach 36.9%, an increase of 10%. The traditional clothing industry is expected to be reengineered by electricity and brand red.

It can be seen that e-commerce has been in various forms of full penetration into the apparel industry. In the current clothing electric business market, in addition to Taobao, Lynx, Jingdong, only goods and other integrated electric business, the state purchase network, Martha Marceau, dream Bazaar, where customers Eslite and other vertical clothing electric business also occupy a certain market share.

From the operating model point of view, both Uniqlo, Aya clothing, red collar group, Yibang people such as O2O electric business, and Han are clothing, Yin Man, split silk, seven grid and other Amoy brand, another reverse custom C2M Electricity business goods, the necessary mall also cut a striking figure. In addition to the common B2C, C2C clothing electric business, Sinbad, China clothing network, clothing network, the Chinese silk network, batch to the wholesale and other B2B clothing is also rapid growth.

More and more corporate brand aimed at the field of electricity business, trying to have a further breakthrough!

Adi e-commerce channel revenue growth of 66%, digital strategy to help consumption

Daphne in the first half of the turnover continued to shrink shrink line under the shop power

Hailan home and lynx reached a new retail strategy to fight under the line of 5,000 stores

Semir electricity business: innovation, change is the key content of the new marketing model is very dazzling

In addition to the field of electricity business, each also have their own way of life, or expand overseas markets, or strong strategic cooperation, no matter what kind of method to improve efficiency is the right direction.

to sum up:

Today's consumers are increasingly emphasizing the personalization of clothing, which also makes some blindly by mass production of clothing, expansion of the chain of manufacturers to survive more difficult. Moreover, the current demand in the doldrums, high inventory is a common problem. Although the clothing market is facing many problems, but this does not mean that the garment industry to decline. On the contrary, this is the garment industry a key transition period. The future of the garment industry to fight more of the brand awareness, design innovation. Big brand, the design of new clothing manufacturers will stand out in the competition after the next