Recently, TrendWatching, an independent, self-contained trend research center, long-term observation and analysis of promising consumer trends and new business cases around the world, released the 2018 Trend Report, which presents five future consumption trends. From here, we found some quite relevant information for the textile and apparel industry.
 

Automated business era
AI, Automation Have given us a "brainwashing brain" in 2017! In the Chinese market where time and labor costs are high, more and more enterprises are turning the cost control direction to "go to work" and "smart Change ".

Automatic sorting in the field of logistics and warehousing, artificial intelligence planning route, production and processing of automatic and semi-automatic machinery ... More and more areas are taking different stances to enter the era of automated business, and the "new curiosity" of a new generation of mainstream consumers, Also did not resist this change.

Go to the age label
In the past, the target customer base for business positioning was based on age and provided products suitable for their aesthetic appearance for a specific age group.

But now the age-wise approach is less clear. China's current mainstream consumers are 70,80,90 after, but consumers in these three age groups are more and more showing the trend of integration. The change in the concept of marriage, but also makes a lot for the current age of the industry, and did not imagine the popular. The younger generation who are not "hurrying" toward marital life, their consumption habits and consumption tendencies are also younger than their actual ages.

virtual reality
The reality of busy, high pressure, emptiness, resulting in the virtual world gradually increase the proportion of people's lives, more and more consumers are willing to pay for virtual goods.

Hot web games, krypton gold, and knowledge ... A few years ago, you could hardly even imagine such a scene, but in 2018, the virtual world will continue to hit your real world, while in the virtual world You agree, will gradually "emplace" your real life. 4

Loyalty test
A survey by Accenture shows that 78% of consumers are less loyal to the brand than three years ago. The reason for this is that in addition to prices, gifts and activities, consumers are also increasingly keen on pursuing "freshness" and "personalization."

When more personalized products, more appealing price, and faster response to current hot spots, you can hardly guarantee consumer loyalty if you have not made any changes. In 2018, the way consumers maintain their brand loyalty may only be faster self-regulation and change. 5
Transparent revolution
In the era of Internet information, the revolution of transparency has been quietly started when you have not noticed it. Prior to this, people from different professions could not say anything about the other areas. With the popularity of the Internet, you can quickly get more information, even if you are far away from other industries.
Trend, positive / negative news ... In addition to these, there are also channels to learn about the production plants of other companies and to make a rough estimate of the cost of the products and their value estimates. In the future, more industries and fields are accelerating the revolution of transparency.